From little things, big things grow. The “ Yoga Tree Perth” brand has held our hearts and been our home for almost 10 years: but in the lifecycle of business, sometimes you outgrow even the most nurturing of habitats.
To us, “living generously” means living authentically, with curiosity, and being bold enough to reflect on our business and make change to benefit our community.
Welcome to The Studio Perth.
Movement. Pilates. Yoga.
Our brand is more than a name and logo: it represents the sum of your experience with us. It’s our people, community, and classes.
We believe “The Studio” better represents who we are and what we do, and will allow us to better support your client experience and movement journey.
It’s also as simple as: we are more than Yoga!
At The Studio, we celebrate the transformative power of multiple movement formats and traditions, and how they can each work for your body.
When we move in different ways, we keep our mind and hearts open and can work toward our truest expression of wellbeing. What this means for you will look different to the next person, but that’s the beauty of The Studio.
The Yoga Studio. The Pilates Studio. The Meditation Studio. The Reformer Studio.
Finding our new name and look involved a lot of reflection on our history; who we are today, where we want to go and how we can do better by YOU. We believe the new brand is true to who we are today while also honouring our past (which is very important to us!)
The Studio logo itself is classic and bold: clean lines and custom font creates space to grow and make your own. Potential. Strength. Harmony.
We have pulled the green palette through to honour our YTP roots, and reference connection with the natural world. Green is also nurturing, calming and vibrant in spirit.
Our design choices match our energy and sets the tone for The Studio experience: Support. Movement. Community.
We hope you love our new identity as much as we do! We can’t wait for you to come and get to know us. See you at The Studio.
Jo, Hannah and Robbie.